Mobile Advertising Statistics – 5 Big Trends You Need to Know!
The mobile advertising market is growing fast, with more companies starting to see the benefits of reaching people through advertising on smartphones and mobile devices. Mobile advertising is not a fad or a short-term phenomenon, it’s a new medium that is going to reshape the way companies interact with consumers.
Here are a few of the big mobile advertising statistics and trends:
- Worldwide mobile advertising market will exceed $5 billion in 2012: According to research from Smaato, Inc., the global mobile advertising market will reach $5.78 billion during 2012. This is part of an overall huge leap in the growth of the global market for mobile advertising, which is expected to grow from $1.8 billion in 2011 to $13.5 billion in 2015 (according to research from Gartner).
- Big markets outside the U.S.: The U.S. market for mobile advertising makes up about $2 billion of the total revenues in 2012, but, in terms of potential consumers, the biggest markets are outside the U.S., especially in Asia. Many Asian countries have big mobile advertising markets because there are more smartphone and mobile device users than in the U.S. For example, Asia has 763 million mobile Internet users, compared to 159 million in the U.S. and 117 million in Europe. (Source: Smaato, Inc.)
- More mobile devices: The sheer number of mobile devices continues to grow, as more consumers buy smartphones, tablet PCs and other mobile devices. The
market for mobile devices is expected to reach 2.6 billion units worldwide by 2016. As mobile devices become more prevalent, the market for mobile ads will grow.
- Over 100 billion app downloads: Gartner forecasts that the total number of mobile app downloads (free and paid) will grow from 17.7 billion in 2011 to over 108 billion in 2015. As more people continue to use apps to play games, find information and navigate their daily lives, there will be growing opportunities for app developers and consumer brands to create mobile advertising to reach people via in-app advertising and other channels.
- More mobile browsing: During 2011, more than 33% of the traffic on Facebook (one of the most-visited websites in the world) came from mobile devices – up from 1% in 2008. This is a sure sign that more people are becoming comfortable with using their mobile devices to visit their favorite websites, and companies need to be prepared to meet these users wherever they are, with a mobile device, smartphone, and in any location.
All of the signs indicate that mobile advertising is here to stay, and is only going to grow in importance to companies trying to reach customers. However, the big challenge facing many mobile advertisers is how to create effective mobile advertising. Just as with every other new medium of communication that has emerged in the past, it will take some adjustments for companies to figure out how to effectively utilize the opportunities of the medium.
What’s your take on this? Which mobile advertising statistics and trends are you most impressed/excited by?