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GameHouse Partners Blog

In this weeks App Marketing Conversations Ryan of GameHouse, Robi Ganguly of Apptentive and Ian Sefferman of MobileDevHQ make their predictions for how the mobile user acquisition market will change in 2014. Watch the video or read the transcript below!

Ryan: Good morning and welcome to another addition of marketing conversations.

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In this weeks App Marketing Conversations: Ryan Morel of GameHouse, Robi Ganguly of Apptentive and Ian Sefferman of MobileDevHQ discuss the changing landscape of mobile user acquisition. Watch the video, or read the transcript below!

Ryan:  Good morning, and welcome to another edition of App Marketing Conversations.

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Mobile advertising is one of the fastest-growing industries in marketing worldwide, but along with looking ahead to our bright future, it’s worth reflecting on where we’ve come from and how we go to this point. Think we missed an important milestone?

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Spending on mobile advertising is growing fast, but many companies are still wondering if mobile advertising is a fad, an expensive experiment, or whether it’s a new way of reaching customers for the long-term.

Just as with any new innovation, there are often confusing myths and misconceptions surrounding the technology and often obscuring people’s view of the opportunities.

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