In this weeks App Marketing Conversations; Ryan Morel of GameHouse, Ian Sefferman of MobileDevHQ by Tune and Robi Ganguly of Apptentive discuss the new Apple 6, 6 Plus and how app marketers can take advantage of the bigger handsets and what is expected to be the mother of all upgrade cycles. Read full post →
GameHouse Partners Blog
In this weeks App Marketing Conversations; Ryan Morel of GameHouse, Robi Ganguly of Apptentive and Ian Sefferman of MobileDevHQ (by Tune) discuss MobileDevHQ’s recent acquisition by Tune (formerly HasOffers), Flurry’s acquisition by Yahoo and where other consolidation opportunities exist. Watch the video here, or read the transcript below! Read full post →
App Marketing Conversations: Is Google Play Catching up to the App Store in Monetization?
by GameHouse
In this weeks App Marketing Conversation; Ryan Morel of GameHouse, Robi Ganguly of Apptentive, and Ian Sefferman of MobileDevHQ discuss recent data that suggests the Google Play Store may be catching up to the iOS App Store for Monetization.
Watch the video here, or read the transcript below! Read full post →
In this weeks App Marketing Conversations: Ryan Morel of GameHouse, Ian Sefferman of MobileDevHQ and Robi Ganguly of Apptentive have a follow up discussion about how Amazon can disrupt the smart phone market with a unique business model; as well as declines in the tablet market. Read full post →
App Marketing Conversations: The Amazon Phone
by GameHouse
In this weeks App Marketing Conversations; Ryan of GameHouse, Ian of MobileDevHQ, and Robi of Apptentive discuss the rumored Amazon phone. Watch the video here, or read the transcript below!
One of the topics discussed in this App Marketing Conversations was whether or not Amazon would introduce a new & disruptive business model to differentiate their product in the competitive mobile market. Read full post →
Independent app developers often have special challenges with app promotion, because they typically work on small teams and have limited marketing budgets. With these realities in mind, independent developers need to think strategically about how to get the most effective results from their app promotion efforts. Read full post →
Why Your App Needs App Store Optimization (ASO)
by Alex Klein
How are you driving installs for your app right now? Are you using Facebook or other networks like the GameHouse Promotion Network to pay for installs? Are you trying to get your app highlighted in a major blog? Maybe you’re just putting the app out there and hoping it blows up like Flappy Birds. Read full post →
In part 1 of this article, we discussed how app promotion doesn’t have to be all about spending money on mobile app advertising. Instead of trying to stand out from a crowded app marketplace by spending more money, more app developers should look to rely on some of these simple (and low-cost) app marketing strategies. Read full post →
Getting your apps discovered in the app stores is one of the best ways to get organic downloads, but how can your app stand out in a crowded marketplace? There are many ways that developers can use app store optimization (ASO) to make it easier for your app to get discovered by users during app store searches. Read full post →
What to do with a $10K Mobile App Marketing Budget
by GameHouse
Over the last few years, the app market has become increasingly crowded and expensive. It is not unusual for established game publishers to spend hundreds of thousands if not millions of dollars on a single game launch. With such large numbers floating around, it is easy for smaller developers to get disheartened with their own limited app marketing budgets. Read full post →
