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GameHouse Partners Blog

As we discussed in part 1 of this article, writing a mobile app description is one of the most important ways to promote your mobile app to users. Your mobile app description is going to be most people’s first impression of your app – and even if people have read about your app somewhere else, your app description needs to quickly and concisely remind them of why they should want to download it.

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Mobile app developers often get pigeonholed as being in the “technology” business. While it’s true that apps are a work of technology, they are also an exercise in storytelling and creating emotional connections. Just because your app has great features and intricate code doesn’t mean you can afford to neglect the “soft skills” side of marketing your app.

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We caught up with Frederic Dominioni of Swrve at Casual Connect in San Francisco. Watch the video to learn more about Frederic’s impression of the show including the mobile industry’s move away from “vanity” metrics and Facebook dominating the mobile advertising space.

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How to Choose a Mobile Game Publisher

Once you’ve built a great game, the time will come when you need to decide on a mobile game publisher to help bring your app to a wider audience and (hopefully) help you earn the income you deserve.

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App Annie published a report this week discussing that the number of app downloads on Google Play has finally eclipsed the iOS App Store in overall volume. In this weeks App Marketing Conversation Robi Ganguly of Apptentive, Ian Sefferman of MobileDevHQ, and Ryan Morel of GameHouse discuss this report and ultimately, what took so long?

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How do you measure the success of your mobile app marketing?

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Every week GameHouse will bring you App Marketing Conversations. App Marketing Conversations is a round table discussion with Ryan Morel of GameHouse, Robi Ganguly of Apptentive and Ian Sefferman of MobileDevHQ. The goal of these round table discussions is to share collective knowledge about trends in the app ecosystem, app marketing tips & recommendations, and how app developers can drive their business. 

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GameHouse has been working hard. We have been walking the globe talking to existing and new developer partners to understand how GameHouse can help you. GameHouse exists for two reasons:

  1. To enable fun for millions of consumers across multiple platforms via the games it develops, distributes, and publishes
  2. To help developers reach their goals of distributing their games to as many people as possible while making money

That’s it.

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