GameHouse Partners Blog

In this episode of App Marketing Conversations; Ryan, Robi and Ian review their user acquisition predictions from last year. How accurate were they? What else changed? And, should you generally believe what these guys say? 🙂

Watch the video here, or read the transcript below!

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In this weeks App Marketing Conversation’s, Ryan Morel of GameHouse, Robi Ganguly of Apptentive, and Ian Sefferman of MobileDevHQ by Tune discuss a continual theme – the rising costs of user acquisition for iOS & Android mobile app marketers. Watch the discussion here, or read the transcript below.

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In this weeks App Marketing Conversations; Ryan Morel of GameHouse, Ian Sefferman of MobileDevHQ by Tune and Robi Ganguly of Apptentive discuss the new Apple 6, 6 Plus and how app marketers can take advantage of the bigger handsets and what is expected to be the mother of all upgrade cycles.

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In this weeks App Marketing Conversations, Ryan Morel of GameHouse, Ian Sefferman of MobileDevHQ and Robi Ganguly of Apptentive discuss Apple’s release of the new programming language: Swift and the Metal API at WWDC. Watch the video here, or read the transcript below!

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In this weeks App Marketing Conversations: Ryan Morel of GameHouse, Ian Sefferman of MobileDevHQ and Robi Ganguly of Apptentive have a follow up discussion about how Amazon can disrupt the smart phone market with a unique business model; as well as declines in the tablet market.

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Independent app developers often have special challenges with app promotion, because they typically work on small teams and have limited marketing budgets. With these realities in mind, independent developers need to think strategically about how to get the most effective results from their app promotion efforts.

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In part 1 of this article, we discussed how app promotion doesn’t have to be all about spending money on mobile app advertising. Instead of trying to stand out from a crowded app marketplace by spending more money, more app developers should look to rely on some of these simple (and low-cost) app marketing strategies.

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The world of mobile app promotion is maturing. It’s not just about reaching as many people as possible and generating a launch spike in downloads – it’s about reaching the people who matter and making your app successful over the long term by optimizing for customer lifetime value.

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Getting your apps discovered in the app stores is one of the best ways to get organic downloads, but how can your app stand out in a crowded marketplace? There are many ways that developers can use app store optimization (ASO) to make it easier for your app to get discovered by users during app store searches.

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In this weeks App Marketing Conversation; Ryan Morel of GameHouse, Ian Sefferman of MobileDevHQ and Robi Ganguly of Apptentive discuss Flappy Birds and how app marketers can apply its strategies & tactics to their own content catalogs. Watch the video here, or read the transcript below!

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