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GameHouse Partners Blog

Every week GameHouse will bring you App Marketing Conversations. App Marketing Conversations is a round table discussion with Ryan Morel of GameHouse, Robi Ganguly of Apptentive and Ian Sefferman of MobileDevHQ. The goal of these round table discussions is to share collective knowledge about trends in the app ecosystem, app marketing tips & recommendations, and how app developers can drive their business. 

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GameHouse has been working hard. We have been walking the globe talking to existing and new developer partners to understand how GameHouse can help you. GameHouse exists for two reasons:

  1. To enable fun for millions of consumers across multiple platforms via the games it develops, distributes, and publishes
  2. To help developers reach their goals of distributing their games to as many people as possible while making money

That’s it.

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In a recent article in Slate, technology writer Farhad Manjoo argues that web developers should stop designing websites for the desktop and start designing with a “mobile-first” design strategy. As mobile devices become more popular and take on a rising share of overall web traffic, people are going to become increasingly impatient with websites that are not optimized for a mobile experience.

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According to a recent Nielsen Mobile Insights study, there is a slight discrepancy in smartphone ownership between various ethnic and racial groups. Based on recent survey data, minorities are more likely than white people to own smartphones.

For example, the study found that 67% of Asian American mobile subscribers owned smartphones, along with 57% of Hispanics and 53% of African Americans.

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A recent blog post from an investor named Jean-Louis Gassée raised some provocative questions about the future of mobile advertising, and suggested that mobile ads are never going to work as well as print and online display ads, and will never be as lucrative for advertisers and publishers as these older forms of advertising.

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In-app mobile advertising is seeing some of the biggest growth of all advertising media, and is becoming a major revenue source for app developers. The reason why: Smartphone users are spending more and more time with apps, not with web browsers.

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Mobile advertising is a fast growing trend worldwide, but, the opportunities for marketers and app developers are not always the same in every country. For starters, the wealthiest countries are not always the earliest adopters of mobile advertising, and will not always be the biggest markets for mobile ads.

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Many mobile advertisers make the mistake of thinking that “if we build it, they will come” – that simply by purchasing some cost-per-click (CPC) advertising, the clicks will soon come and the sales will soon roll in.

Of course, the reality is more complicated.

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Mobile marketing is still a relatively new phenomenon, especially for companies that are outside of the typical “tech” sector. As a result, many organizations are just starting to open up to the possibilities of connecting with customers via mobile devices.

As is so often the case, in a new and fast-growing market, there are many advertisers who are taking a short-term, fly-by-night approach to mobile marketing.

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