One of the simplest (but most important) aspects of app marketing is choosing an app title. The app title is often the first thing that people see when trying to decide whether or not to download your app – and your app title also affects how frequently people will choose to use your app once it’s on their mobile devices. Read full post →
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GameHouse Partners Blog
How to Build a Simple, Yet Effective App Marketing Plan
Many developers are so focused on building an amazing product that they don’t think about marketing until the last minute. There are even developers who think that marketing is a waste of time and don’t focus on it after the app is out. Read full post →
In this weeks App Marketing Conversations, Ryan Morel of GameHouse, Robi Ganguly of Apptentive and Ian Sefferman of MobileDevHQ sat down to discuss how app marketers can better prepare for the holiday rush by testing and optimizing their mobile user acquisition strategies now. Read full post →
5 Biggest Pay-Per-Install Advertising Mistakes
by GameHouse
With hundreds of thousands of apps available for download on various app marketplaces and the challenge for developers and publishers to find the right consumers for their app or game, companies have turned to pay-per-install advertising campaigns to help consumers discover and download their apps. Read full post →
Does Your Mobile Advertising “Fascinate”?
by GameHouse
Sally Hogshead is an influential marketing expert and author who wrote a book called “Fascinate,” which proposes that every successful marketing effort can tap into 7 triggers of fascination. If you haven’t checked our her book, you should definitely visit her website to find out more. Read full post →
App Marketing Conversations: ASO & Consumer Feedback
by GameHouse
In this weeks App Marketing Conversations, Ryan Morel of GameHouse, Robi Ganguly of Apptentive and Ian Sefferman of MobileDevHQ discussed how app store optimization (ASO) & obtaining actual consumer feedback can help app marketers make data driven decisions leading to more app downloads. Read full post →
5 Ways to Use PR to Drive App Downloads
by GameHouse
For many app developers, using PR to drive app downloads for their mobile games & apps is almost an afterthought. Most app developers send out a single press release on the launch date of the app, and hope for the best. Read full post →
One of the most powerful aspects of mobile advertising is that it gives app marketers a variety of options to test, track, and refine their campaigns. Unlike the “old days” of print advertising and TV advertising campaigns, mobile ad campaigns can be quickly and cheaply adapted so you can run multiple versions at minimal additional expense and test the results with accurate, real-time data. Read full post →
What’s in a Name? For Games – a Lot!
by GameHouse
As app stores rapidly approach the million app mark, one of the most important things that game developers & publishers can do to help their games succeed is something that seems simple, but has an enormous impact – choosing the right name. Read full post →
As we discussed in Part 1 and Part 2 of this series, app developers looking to stand out in a crowded marketplace should consider using social media as a cost-effective way to promote their apps. Mobile advertising is highly valuable (and you should check out the GameHouse Promotion Network) but if you have a limited budget and are willing to invest the time and energy, social media marketing can be a cost-effective way to attract more eyeballs to your apps. Read full post →
