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GameHouse Partners Blog

Independent app developers often have special challenges with app promotion, because they typically work on small teams and have limited marketing budgets. With these realities in mind, independent developers need to think strategically about how to get the most effective results from their app promotion efforts.

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How are you driving installs for your app right now? Are you using Facebook or other networks like the GameHouse Promotion Network to pay for installs? Are you trying to get your app highlighted in a major blog? Maybe you’re just putting the app out there and hoping it blows up like Flappy Birds.

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In part 1 of this article, we discussed how app promotion doesn’t have to be all about spending money on mobile app advertising. Instead of trying to stand out from a crowded app marketplace by spending more money, more app developers should look to rely on some of these simple (and low-cost) app marketing strategies.

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The world of mobile app promotion is maturing. It’s not just about reaching as many people as possible and generating a launch spike in downloads – it’s about reaching the people who matter and making your app successful over the long term by optimizing for customer lifetime value.

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Getting your apps discovered in the app stores is one of the best ways to get organic downloads, but how can your app stand out in a crowded marketplace? There are many ways that developers can use app store optimization (ASO) to make it easier for your app to get discovered by users during app store searches.

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In this weeks App Marketing Conversation; Ryan Morel of GameHouse, Ian Sefferman of MobileDevHQ and Robi Ganguly of Apptentive discuss Flappy Birds and how app marketers can apply its strategies & tactics to their own content catalogs. Watch the video here, or read the transcript below!

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Mobile app marketing is hard and as the app market has become extremely crowded it is harder than ever for developers to find app promotion tactics that help their apps stand out. If you have a massive mobile app marketing budget, you can buy downloads, but not everyone has this option and even if you do have a decent app marketing budget, merely buying downloads doesn’t ensure revenue, let alone profitability.

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App reviews are the Holy Grail of app PR, with many app developers clamoring to get their apps favorably mentioned by leading app reviewers and tech blogs. Many developers think that the value of app reviews is getting end-users to know about your game – and while this may be true to a limited extent, this is not the main reason that developers should care about getting people in the media to review their apps.

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In part 1 of this article, we discussed a few of the “low hanging fruit” mobile app marketing techniques that developers need to remember in order to get the most downloads and attain the most revenue. Even if you don’t consider yourself to be a marketing expert, there are several basic, fundamental marketing tactics that every app developer needs to be aware of.

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App developers are often technically minded, with strong coding skills and a keen vision of what they want their apps to do and how they want to solve problems. This technical mindset is highly important and valuable – but the fact is, to succeed commercially, app developers need to think of themselves as “marketers” as well.

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