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GameHouse Partners Blog

Creating effective mobile advertising campaigns starts with creating effective mobile ads – it doesn’t matter how much you spend on pay-per-click bids if your ads don’t attract people’s interest. There is both an art and a science to creating attention-getting, clickable mobile ads, and better mobile ad design can save you money (and make you even more money).

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Spending on mobile advertising is growing fast, but many companies are still wondering if mobile advertising is a fad, an expensive experiment, or whether it’s a new way of reaching customers for the long-term.

Just as with any new innovation, there are often confusing myths and misconceptions surrounding the technology and often obscuring people’s view of the opportunities.

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Mobile marketing is still a relatively new phenomenon, especially for companies that are outside of the typical “tech” sector. As a result, many organizations are just starting to open up to the possibilities of connecting with customers via mobile devices.

As is so often the case, in a new and fast-growing market, there are many advertisers who are taking a short-term, fly-by-night approach to mobile marketing.

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