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GameHouse Partners Blog

Since the release of the app store, app marketers have used a variety of tactics to increase the exposure of their apps in the App Store & Google Play. A widely used tactic is a burst campaign, where a marketer spends a large amount of money to buy app installs to increase their rank and obtain organic installs from their new chart position.

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More mobile marketers are discovering the possibilities of mobile video advertising to engage with users, but mobile video ads cannot simply be a smaller version of a 30-second TV spot. There are unique opportunities and challenges related to the size of the mobile device screen, the limits of the user’s attention span, and the intimacy of the medium.

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We caught up with Frederic Dominioni of Swrve at Casual Connect in San Francisco. Watch the video to learn more about Frederic’s impression of the show including the mobile industry’s move away from “vanity” metrics and Facebook dominating the mobile advertising space.

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How to Choose a Mobile Game Publisher

Once you’ve built a great game, the time will come when you need to decide on a mobile game publisher to help bring your app to a wider audience and (hopefully) help you earn the income you deserve.

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App Annie published a report this week discussing that the number of app downloads on Google Play has finally eclipsed the iOS App Store in overall volume. In this weeks App Marketing Conversation Robi Ganguly of Apptentive, Ian Sefferman of MobileDevHQ, and Ryan Morel of GameHouse discuss this report and ultimately, what took so long?

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We sat down with Dmitry from Mystery Tag at Casual Connect 2013 in San Francisco. See what Dmitry was doing at the show, the games Mystery Tag is working on, and his craziest predictions for the games business!

We’ll be posting a series of videos from Casual Connect over the next week or two, keep checking back to see what game and app developers are excited about!

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Most developers know that when it comes to app marketing, it’s not enough to simply say, “if you build it, they will come.” Every new app requires a strategic app marketing campaign to connect your app to your audience – but many smaller developers don’t have the resources for a huge CPC/CPI campaign to drive downloads.

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One of the best ways to promote and drive downloads of your mobile app is with an app trailer. By creating your own unique mobile app trailer, you can show your users and prospective users a compelling preview of what your mobile app is about, and help drive app downloads.

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How do you measure the success of your mobile app marketing?

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Every week GameHouse will bring you App Marketing Conversations. App Marketing Conversations is a round table discussion with Ryan Morel of GameHouse, Robi Ganguly of Apptentive and Ian Sefferman of MobileDevHQ. The goal of these round table discussions is to share collective knowledge about trends in the app ecosystem, app marketing tips & recommendations, and how app developers can drive their business. 

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