In part 1 of this article, we discussed a few of the “low hanging fruit” mobile app marketing techniques that developers need to remember in order to get the most downloads and attain the most revenue. Even if you don’t consider yourself to be a marketing expert, there are several basic, fundamental marketing tactics that every app developer needs to be aware of. Read full post →
GameHouse Partners Blog
App developers are often technically minded, with strong coding skills and a keen vision of what they want their apps to do and how they want to solve problems. This technical mindset is highly important and valuable – but the fact is, to succeed commercially, app developers need to think of themselves as “marketers” as well. Read full post →
One of the simplest (but most important) aspects of app marketing is choosing an app title. The app title is often the first thing that people see when trying to decide whether or not to download your app – and your app title also affects how frequently people will choose to use your app once it’s on their mobile devices. Read full post →
How to Build a Simple, Yet Effective App Marketing Plan
Many developers are so focused on building an amazing product that they don’t think about marketing until the last minute. There are even developers who think that marketing is a waste of time and don’t focus on it after the app is out. Read full post →
Amazon, Microsoft and Apple are the Holiday Winners
by GameHouse
In the first App Marketing Conversation of 2014, Ryan Morel of GameHouse, Robi Ganguly of Apptentive and Ian Sefferman of MobileDevHQ discuss who the winners of the 2013 holidays were. Watch the video, or read the transcript below!
Ryan: Good morning. Read full post →
Mobile User Acquisition Predictions for 2014
by GameHouse
In this weeks App Marketing Conversations Ryan of GameHouse, Robi Ganguly of Apptentive and Ian Sefferman of MobileDevHQ make their predictions for how the mobile user acquisition market will change in 2014. Watch the video or read the transcript below!
Ryan: Good morning and welcome to another addition of marketing conversations. Read full post →
How User Acquisition Changed in 2013 – A Look Back
by GameHouse
In this weeks App Marketing Conversations: Ryan Morel of GameHouse, Robi Ganguly of Apptentive and Ian Sefferman of MobileDevHQ discuss the changing landscape of mobile user acquisition. Watch the video, or read the transcript below!
Ryan: Good morning, and welcome to another edition of App Marketing Conversations. Read full post →
In this weeks App Marketing Conversations, Ryan Morel of GameHouse, Robi Ganguly of Apptentive and Ian Sefferman of MobileDevHQ sat down to discuss how app marketers can better prepare for the holiday rush by testing and optimizing their mobile user acquisition strategies now. Read full post →
Mobile advertising takes up a small amount of space by default, which means that the words you choose to represent your game or app are vitally important. You have only a small space and a short amount of time to capture the attention of your prospective customer as they glance at your messaging – here are some ideas for how to choose the right words to maximize your chance of success and drive mobile advertising effectiveness. Read full post →
5 Biggest Pay-Per-Install Advertising Mistakes
by GameHouse
With hundreds of thousands of apps available for download on various app marketplaces and the challenge for developers and publishers to find the right consumers for their app or game, companies have turned to pay-per-install advertising campaigns to help consumers discover and download their apps. Read full post →
