5 Mistakes App Developers Make When Choosing an App Title
One of the simplest (but most important) aspects of app marketing is choosing an app title. The app title is often the first thing that people see when trying to decide whether or not to download your app – and your app title also affects how frequently people will choose to use your app once it’s on their mobile devices.
A clear, concise, compelling app title can help your app get noticed and resonate with users – but a poorly chosen, overly wordy or confusing app title might undermine your overall app marketing efforts and drive would-be users away.
Before you invest in an extensive app marketing campaign, take time to choose the right app title – and avoid these mistakes:
1) Not Giving the App a Separate Name and Identity
Some app developers just give their app the same name as the website that it is supposed to replicate. While this can be effective if your website has a major amount of traffic and owns a well-established presence in the market, most apps need to have their own unique identity that is more specific to what the app does. Don’t assume that your website has enough name recognition to carry the app as well.
2) Not Using Keywords
Too many app titles are vague about the purpose of the app. When people are deciding whether or not to download an app, they want to know “What is this app for, and what does it do?” The app title needs to quickly help convey the purpose and function of the app – this is especially important for non-game apps that are trying to solve a specific problem. Include your main keyword in the title to spell out what your app does, such as “Photo Phobia,” “Run Keeper,” (a personal fitness tracking app), “OnWatch” (a personal safety app), “French Food Finder,” or “Free My Camera.” Consider using a service like MobileDevHQ to search for the most popular keywords that your potential customers are looking for.
3) Too Creative
Some app developers get a little “too clever” with their app titles. Creativity is good, but don’t choose an app title that is so esoteric or obscure it causes consumers to misinterpret your app. It’s not a coincidence that “Cut the Rope”, “Angry Birds” and “Where’s My Water” all have simple titles made up from simple words. If the developers of “Angry Birds” had called it “Destructive Fowl” or “Pig Annihilators,” the game would never have been as popular. Straightforward app titles are the best – save your creativity for developing great features and compelling gameplay.
4) Too Long
App titles need to be short and sweet. App marketplaces show only the first few words of your title, so you need to make every word count. Ideally, your non-game app title should consist of two parts: 1 keyword (that explains “what” the app is about) and 1 engaging word (that creates an emotional connection and adds a bit of “pizazz.”) For example, here are some good two-part app titles: “Fitness Buddy,” “Brightest Flashlight” (turns your device into a flashlight), or “Relaxing Sounds” (a “white noise” app that makes soothing sounds for meditation, yoga or sleep). Game developers have a bit more flexibility to be creative, but, they should still choose a title that is easy to remember and type.
5) Hard to Pronounce, Spell or Type
App developers are known for their attention to detail – after all, every bit of code needs to be accurately written if the app is going to work properly. But unfortunately, some app titles create extra challenges for consumers – if your app title is too hard to spell, or contains special characters that are hard for people to type from mobile devices, then you’re going to miss out on a lot of downloads. Instead, choose an app title that includes short and rhythmic words and phrases. You want people to be able to easily search for your app without making spelling mistakes. Also, you want it to be easy for people to talk about your app – if the app title is easy to say (and easy to understand aurally, without having to spell it out), your app will be more likely to stick in people’s minds and find a wider audience.
App marketing is a multi-faceted process, but some of the most successful apps start with a simple, clear, memorable app title. Avoid any unnecessary complications with your app title. Make it easy to spell and to say. Make sure that your app title reminds users – with as few words as possible – of what the app is for and why they should want to download it.
What are some of your favorite app titles? How do you choose app titles for your new apps? Can you think of any app titles that have broken these rules, but succeeded anyway? Leave a comment and let us know what you think.