What’s in a Name? For Games – a Lot!
As app stores rapidly approach the million app mark, one of the most important things that game developers & publishers can do to helptheir games succeed is something that seems simple, but has an enormous impact – choosing the right name.
As people quickly scan through the app store trying to decide which games to download, the first impression that they get is limited to the app’s name, the icon, and the customer ratings of the game. You can’t control the customer reviews, but along with a catchy icon, a