What’s in a Name? For Games – a Lot!
As app stores rapidly approach the million app mark, one of the most important things that game developers & publishers can do to help their games succeed is something that seems simple, but has an enormous impact – choosing the right name.
As people quickly scan through the app store trying to decide which games to download, the firstimpression that they get is limited to the app’s name, the icon, and the customer ratings of the game. You can’t control the customer reviews, but along with a catchy icon, a memorable name is often a powerful marketing tool to help your app “stick” in the minds of users and prospective users – and it is entirely up to you.
Here are a few tips to consider when choosing a name for your next app:
- Select words with a rhythmic feel: For example, “Coco Loco” (an actual app) is memorable because it rhymes. “Instagram” is easy to remember and sounds vaguely reminiscent of photography (which is appropriate). “Pandora” and “Spotify” have a simple rhythm and symmetry that is appropriate for music-focused apps. They’re also easy to spell, which makes it easier for people to remember the name of the app when they see their friends mention it on Facebook or Twitter, and then decide to go to the app marketplace later on and find the apps for themselves.
- Create a name that creates a visual association: “Angry Birds” is a great name for an app because it sparks curiosity – it makes you want to buy it just to see what the birds are so upset about. “Fruit Ninja” is another popular game where people of all ages can have fun slicing fruit with a kitana sword – and the combination of an everyday element and a more “exotic” element (how often do you hear of “ninjas” in connection with “fruit?”) makes this app name successful. “Fruit Chopper,” “Fruit Slicer” or even “Fruit Assassin” would not have been as powerful as “Fruit Ninja.”
- Keep it simple: “Tap the Frog” is a game where
you have to tap frogs in different mini-games. It has been played by over 10 million people. “Draw Something” and “Words With Friends” have been two of the most popular games shared on Facebook, and their names are simple, direct and descriptive. With a good name consumers should believe that: “what you see is what you get.”
404 Not Found
- Say what it does: Most games can have slightly more “creative” names, but shouldn’t stray too far from the above. If you