What’s in a Name? For Games – a Lot!
As app stores rapidly approach the million app mark, one of the most important things that game developers & publishers can do to help their games succeed is something that seems simple, but hasan enormous impact – choosing the right name.
As people quickly scan through the app store trying to decide which games to download, the first impression that they get is limited to the app’s name,
the icon, and the customer ratings of the game. You can’t control the customer reviews, but along with a catchy icon, a memorable name is often a powerful marketing tool to help your app “stick” in the minds of users and prospective users – and it is entirely up to you.
Here are a few tips to consider when choosing a name for your next app:
- Select words with a rhythmic feel: For example, “Coco Loco” (an actual app) is memorable because it rhymes. “Instagram” is easy to remember and sounds vaguely reminiscent of photography (which is appropriate). “Pandora” and “Spotify” have a simple rhythm and symmetry that is appropriate for music-focused apps. They’re also easy to spell, which makes it easier for people to remember the name of the app when they see their friends mention it on Facebook or