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GameHouse Partners Blog

One of the most important tools to help you promote your mobile app is one of the most basic: writing a good mobile app description. Your mobile app description gives your users a quick overview of what your app is about – and it gives you a chance to quickly demonstrate the value that your app offers.

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With hundreds of apps competing for attention and downloads on app marketplaces, app developers often try to get ahead of the competition by getting their apps reviewed by app reviewers. While getting your app reviewed by a trusted reviewer can be a great way to get your app in front of a wider audience and gain credibility for your app, it’s not easy to get the attention of the most popular app reviewers.

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Since the release of the app store, app marketers have used a variety of tactics to increase the exposure of their apps in the App Store & Google Play. A widely used tactic is a burst campaign, where a marketer spends a large amount of money to buy app installs to increase their rank and obtain organic installs from their new chart position.

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We sat down with Dmitry from Mystery Tag at Casual Connect 2013 in San Francisco. See what Dmitry was doing at the show, the games Mystery Tag is working on, and his craziest predictions for the games business!

We’ll be posting a series of videos from Casual Connect over the next week or two, keep checking back to see what game and app developers are excited about!

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How do you measure the success of your mobile app marketing?

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Every week GameHouse will bring you App Marketing Conversations. App Marketing Conversations is a round table discussion with Ryan Morel of GameHouse, Robi Ganguly of Apptentive and Ian Sefferman of MobileDevHQ. The goal of these round table discussions is to share collective knowledge about trends in the app ecosystem, app marketing tips & recommendations, and how app developers can drive their business. 

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When many people hear the words “mobile advertising,” they probably think of mobile banner ads, or perhaps mobile search results. But the reality of mobile advertising is that the industry is expanding to encompass many different formats and interactive experiences. Mobile advertising has come a long way from the days when a “mobile ad” was just a small banner to tap.

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Mobile advertising is a fast-growing and fast-moving industry, and so it pays to keep up on the latest developments. In addition to the GameHouse Partners blog, of course (ahem – shameless plug) there are several other excellent news sites where advertisers and developers can get the latest insights on the trends shaping the mobile advertising field.

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Mobile advertising is one of the fastest-growing and most promising new marketing tactics, and many more companies of all sizes are going mobile with their marketing strategies – but that doesn’t mean that great mobile ad campaigns happen by accident. Although the mobile marketing platform has many exciting opportunities for advertisers to reach and engage with users, there are unique challenges of the medium as well.

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