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GameHouse Partners Blog

App developers do not have to rely solely on in-app advertising and other mobile advertising to build an audience and drive demand for their apps – there are also many cost-effective (or even free) options to use social media to make apps more successful.

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Sometimes what separates the “good” apps from the “great” apps is how their developers use customer feedback to improve over time. If you’re not tracking customer feedback and responding to it in meaningful ways, you’re missing out not only on a chance to improve relationships with your customers and community, but also to integrate this feedback into the ongoing improvement of your apps.

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App developers are finding it to be more competitive and complex than ever before to attract users. User acquisition is getting increasingly expensive, and Apple recently changed it App Store ranking algorithm to incorporate ratings and retention. As a result, not only is it harder to find new users, it’s even more important for app developers (of all sizes) to retain them.

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In this weeks App Marketing Conversations, Ryan Morel of GameHouse, Ian Sefferman of MobileDevHQ, and Robi Ganguly of Apptentive discuss a recent Flurry report about the increase in number of apps developed outside the US. As the app ecosystem becomes more global, are we finally reaching the point where developers can publish regionally specific content outside the US?

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As a game or app developer, you no doubt get inundated by the dozens (seemingly hundreds) of app marketing services & SDK providers promising you tools to improve your app monetization, analytics, app promotion and every other service you may possibly need – at a cost, of course.

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In this weeks Apps Marketing Conversations: Ryan Morel of GameHouse, Robi Ganguly of Apptentive and Ian Sefferman of MobileDevHQ discuss Candy Crush’ continued run atop the app store charts and Plants vs. Zombies 2 making a successful transition to free to play.

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As we discussed in part 1 of this article, writing a mobile app description is one of the most important ways to promote your mobile app to users. Your mobile app description is going to be most people’s first impression of your app – and even if people have read about your app somewhere else, your app description needs to quickly and concisely remind them of why they should want to download it.

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One of the most important tools to help you promote your mobile app is one of the most basic: writing a good mobile app description. Your mobile app description gives your users a quick overview of what your app is about – and it gives you a chance to quickly demonstrate the value that your app offers.

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With hundreds of apps competing for attention and downloads on app marketplaces, app developers often try to get ahead of the competition by getting their apps reviewed by app reviewers. While getting your app reviewed by a trusted reviewer can be a great way to get your app in front of a wider audience and gain credibility for your app, it’s not easy to get the attention of the most popular app reviewers.

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Since the release of the app store, app marketers have used a variety of tactics to increase the exposure of their apps in the App Store & Google Play. A widely used tactic is a burst campaign, where a marketer spends a large amount of money to buy app installs to increase their rank and obtain organic installs from their new chart position.

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