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GameHouse Partners Blog

App reviews are the Holy Grail of app PR, with many app developers clamoring to get their apps favorably mentioned by leading app reviewers and tech blogs. Many developers think that the value of app reviews is getting end-users to know about your game – and while this may be true to a limited extent, this is not the main reason that developers should care about getting people in the media to review their apps.

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In part 1 of this article, we discussed a few of the “low hanging fruit” mobile app marketing techniques that developers need to remember in order to get the most downloads and attain the most revenue. Even if you don’t consider yourself to be a marketing expert, there are several basic, fundamental marketing tactics that every app developer needs to be aware of.

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App developers are often technically minded, with strong coding skills and a keen vision of what they want their apps to do and how they want to solve problems. This technical mindset is highly important and valuable – but the fact is, to succeed commercially, app developers need to think of themselves as “marketers” as well.

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One of the simplest (but most important) aspects of app marketing is choosing an app title. The app title is often the first thing that people see when trying to decide whether or not to download your app – and your app title also affects how frequently people will choose to use your app once it’s on their mobile devices.

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How to Build a Simple, Yet Effective App Marketing Plan

Many developers are so focused on building an amazing product that they don’t think about marketing until the last minute. There are even developers who think that marketing is a waste of time and don’t focus on it after the app is out.

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In the first App Marketing Conversation of 2014, Ryan Morel of GameHouse, Robi Ganguly of Apptentive and Ian Sefferman of MobileDevHQ discuss who the winners of the 2013 holidays were. Watch the video, or read the transcript below!

 

Ryan: Good morning.

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In this weeks App Marketing Conversations Ryan of GameHouse, Robi Ganguly of Apptentive and Ian Sefferman of MobileDevHQ make their predictions for how the mobile user acquisition market will change in 2014. Watch the video or read the transcript below!

Ryan: Good morning and welcome to another addition of marketing conversations.

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In this weeks App Marketing Conversations, Ryan Morel of GameHouse, Robi Ganguly of Apptentive and Ian Sefferman of MobileDevHQ discussed how app store optimization (ASO) & obtaining actual consumer feedback can help app marketers make data driven decisions leading to more app downloads.

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For many app developers, using PR to drive app downloads for their mobile games & apps is almost an afterthought. Most app developers send out a single press release on the launch date of the app, and hope for the best.

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In this weeks App Marketing Conversations: Ryan Morel of GameHouse, Ian Sefferman of MobileDevHQ, and Robi Ganguly of Apptentive discuss the new iPhones, specifically the M7 chip and the opportunities it creates for app developers and marketers. Watch the video here, or read the transcript below.

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