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GameHouse Partners Blog

In this episode of App Marketing Conversations, Ryan Morel of GameHouse, Robi Ganguly of Apptentive and Ian Sefferman of MobileDevHQ make their user acquisition predictions for 2015. Watch the video here, or read the transcript below!

Ryan: Good morning and welcome to the first edition of 2015 for App Marketing Campaigns.

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In this weeks App Marketing Conversation’s, Ryan Morel of GameHouse, Robi Ganguly of Apptentive, and Ian Sefferman of MobileDevHQ by Tune discuss a continual theme – the rising costs of user acquisition for iOS & Android mobile app marketers. Watch the discussion here, or read the transcript below.

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In part 1 of this article, we discussed how app promotion doesn’t have to be all about spending money on mobile app advertising. Instead of trying to stand out from a crowded app marketplace by spending more money, more app developers should look to rely on some of these simple (and low-cost) app marketing strategies.

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Over the last few years, the app market has become increasingly crowded and expensive. It is not unusual for established game publishers to spend hundreds of thousands if not millions of dollars on a single game launch. With such large numbers floating around, it is easy for smaller developers to get disheartened with their own limited app marketing budgets.

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In this weeks App Marketing Conversations Ryan of GameHouse, Robi Ganguly of Apptentive and Ian Sefferman of MobileDevHQ make their predictions for how the mobile user acquisition market will change in 2014. Watch the video or read the transcript below!

Ryan: Good morning and welcome to another addition of marketing conversations.

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In this weeks App Marketing Conversations, Ryan Morel of GameHouse, Robi Ganguly of Apptentive and Ian Sefferman of MobileDevHQ sat down to discuss how app marketers can better prepare for the holiday rush by testing and optimizing their mobile user acquisition strategies now.

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Mobile advertising takes up a small amount of space by default, which means that the words you choose to represent your game or app are vitally important. You have only a small space and a short amount of time to capture the attention of your prospective customer as they glance at your messaging – here are some ideas for how to choose the right words to maximize your chance of success and drive mobile advertising effectiveness.

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With hundreds of thousands of apps available for download on various app marketplaces and the challenge for developers and publishers to find the right consumers for their app or game, companies have turned to pay-per-install advertising campaigns to help consumers discover and download their apps.

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Sally Hogshead is an influential marketing expert and author who wrote a book called “Fascinate,” which proposes that every successful marketing effort can tap into 7 triggers of fascination. If you haven’t checked our her book, you should definitely visit her website to find out more.

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Mobile advertising can be confusing, not only for mobile app developers, but for advertisers, and even mobile ad networks. With this mobile advertising glossary, we will attempt to clarify the most commonly used terms in mobile advertising. If we are missing any, or you would like to see additional definitions please let us know in the comments!

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