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GameHouse Partners Blog

The world of mobile app promotion is maturing. It’s not just about reaching as many people as possible and generating a launch spike in downloads – it’s about reaching the people who matter and making your app successful over the long term by optimizing for customer lifetime value.

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In this weeks App Marketing Conversation; Ryan Morel of GameHouse, Ian Sefferman of MobileDevHQ and Robi Ganguly of Apptentive discuss Flappy Birds and how app marketers can apply its strategies & tactics to their own content catalogs. Watch the video here, or read the transcript below!

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App reviews are the Holy Grail of app PR, with many app developers clamoring to get their apps favorably mentioned by leading app reviewers and tech blogs. Many developers think that the value of app reviews is getting end-users to know about your game – and while this may be true to a limited extent, this is not the main reason that developers should care about getting people in the media to review their apps.

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As app stores rapidly approach the million app mark, one of the most important things that game developers & publishers can do to help their games succeed is something that seems simple, but has an enormous impact – choosing the right name.

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In this weeks App Marketing Conversations: Ryan Morel of GameHouse, Ian Sefferman of MobileDevHQ, and Robi Ganguly of Apptentive discuss the new iPhones, specifically the M7 chip and the opportunities it creates for app developers and marketers. Watch the video here, or read the transcript below.

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As a game or app developer, you no doubt get inundated by the dozens (seemingly hundreds) of app marketing services & SDK providers promising you tools to improve your app monetization, analytics, app promotion and every other service you may possibly need – at a cost, of course.

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In this weeks Apps Marketing Conversations: Ryan Morel of GameHouse, Robi Ganguly of Apptentive and Ian Sefferman of MobileDevHQ discuss Candy Crush’ continued run atop the app store charts and Plants vs. Zombies 2 making a successful transition to free to play.

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With hundreds of apps competing for attention and downloads on app marketplaces, app developers often try to get ahead of the competition by getting their apps reviewed by app reviewers. While getting your app reviewed by a trusted reviewer can be a great way to get your app in front of a wider audience and gain credibility for your app, it’s not easy to get the attention of the most popular app reviewers.

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Mobile app developers often get pigeonholed as being in the “technology” business. While it’s true that apps are a work of technology, they are also an exercise in storytelling and creating emotional connections. Just because your app has great features and intricate code doesn’t mean you can afford to neglect the “soft skills” side of marketing your app.

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App Annie published a report this week discussing that the number of app downloads on Google Play has finally eclipsed the iOS App Store in overall volume. In this weeks App Marketing Conversation Robi Ganguly of Apptentive, Ian Sefferman of MobileDevHQ, and Ryan Morel of GameHouse discuss this report and ultimately, what took so long?

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