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GameHouse Partners Blog

One of the most important tools to help you promote your mobile app is one of the most basic: writing a good mobile app description. Your mobile app description gives your users a quick overview of what your app is about – and it gives you a chance to quickly demonstrate the value that your app offers.

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With hundreds of apps competing for attention and downloads on app marketplaces, app developers often try to get ahead of the competition by getting their apps reviewed by app reviewers. While getting your app reviewed by a trusted reviewer can be a great way to get your app in front of a wider audience and gain credibility for your app, it’s not easy to get the attention of the most popular app reviewers.

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Mobile app developers often get pigeonholed as being in the “technology” business. While it’s true that apps are a work of technology, they are also an exercise in storytelling and creating emotional connections. Just because your app has great features and intricate code doesn’t mean you can afford to neglect the “soft skills” side of marketing your app.

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Since the release of the app store, app marketers have used a variety of tactics to increase the exposure of their apps in the App Store & Google Play. A widely used tactic is a burst campaign, where a marketer spends a large amount of money to buy app installs to increase their rank and obtain organic installs from their new chart position.

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More mobile marketers are discovering the possibilities of mobile video advertising to engage with users, but mobile video ads cannot simply be a smaller version of a 30-second TV spot. There are unique opportunities and challenges related to the size of the mobile device screen, the limits of the user’s attention span, and the intimacy of the medium.

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Most developers know that when it comes to app marketing, it’s not enough to simply say, “if you build it, they will come.” Every new app requires a strategic app marketing campaign to connect your app to your audience – but many smaller developers don’t have the resources for a huge CPC/CPI campaign to drive downloads.

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One of the best ways to promote and drive downloads of your mobile app is with an app trailer. By creating your own unique mobile app trailer, you can show your users and prospective users a compelling preview of what your mobile app is about, and help drive app downloads.

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Every week GameHouse will bring you App Marketing Conversations. App Marketing Conversations is a round table discussion with Ryan Morel of GameHouse, Robi Ganguly of Apptentive and Ian Sefferman of MobileDevHQ. The goal of these round table discussions is to share collective knowledge about trends in the app ecosystem, app marketing tips & recommendations, and how app developers can drive their business. 

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In a recent article in Slate, technology writer Farhad Manjoo argues that web developers should stop designing websites for the desktop and start designing with a “mobile-first” design strategy. As mobile devices become more popular and take on a rising share of overall web traffic, people are going to become increasingly impatient with websites that are not optimized for a mobile experience.

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