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GameHouse Partners Blog

In this episode of App Marketing Conversations, Ryan Morel of GameHouse, Ian Sefferman of MobileDevHQ by Tune, and Robi Ganguly of Apptentive make their really early predictions for what Apple & Google will announce at WWDC & Google I/O. How far off will they be?

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In this weeks App Marketing Conversation; Ryan Morel of GameHouse, Robi Ganguly of Apptentive, and Ian Sefferman of MobileDevHQ discuss recent data that suggests the Google Play Store may be catching up to the iOS App Store for Monetization.

Watch the video here, or read the transcript below!

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How are you driving installs for your app right now? Are you using Facebook or other networks like the GameHouse Promotion Network to pay for installs? Are you trying to get your app highlighted in a major blog? Maybe you’re just putting the app out there and hoping it blows up like Flappy Birds.

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App reviews are the Holy Grail of app PR, with many app developers clamoring to get their apps favorably mentioned by leading app reviewers and tech blogs. Many developers think that the value of app reviews is getting end-users to know about your game – and while this may be true to a limited extent, this is not the main reason that developers should care about getting people in the media to review their apps.

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As app stores rapidly approach the million app mark, one of the most important things that game developers & publishers can do to help their games succeed is something that seems simple, but has an enormous impact – choosing the right name.

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As a game or app developer, you no doubt get inundated by the dozens (seemingly hundreds) of app marketing services & SDK providers promising you tools to improve your app monetization, analytics, app promotion and every other service you may possibly need – at a cost, of course.

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With hundreds of apps competing for attention and downloads on app marketplaces, app developers often try to get ahead of the competition by getting their apps reviewed by app reviewers. While getting your app reviewed by a trusted reviewer can be a great way to get your app in front of a wider audience and gain credibility for your app, it’s not easy to get the attention of the most popular app reviewers.

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Mobile app developers often get pigeonholed as being in the “technology” business. While it’s true that apps are a work of technology, they are also an exercise in storytelling and creating emotional connections. Just because your app has great features and intricate code doesn’t mean you can afford to neglect the “soft skills” side of marketing your app.

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App Annie published a report this week discussing that the number of app downloads on Google Play has finally eclipsed the iOS App Store in overall volume. In this weeks App Marketing Conversation Robi Ganguly of Apptentive, Ian Sefferman of MobileDevHQ, and Ryan Morel of GameHouse discuss this report and ultimately, what took so long?

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Most developers know that when it comes to app marketing, it’s not enough to simply say, “if you build it, they will come.” Every new app requires a strategic app marketing campaign to connect your app to your audience – but many smaller developers don’t have the resources for a huge CPC/CPI campaign to drive downloads.

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