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GameHouse Partners Blog

In-app mobile advertising is seeing some of the biggest growth of all advertising media, and is becoming a major revenue source for app developers. The reason why: Smartphone users are spending more and more time with apps, not with web browsers.

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Mobile advertising is a fast growing trend worldwide, but, the opportunities for marketers and app developers are not always the same in every country. For starters, the wealthiest countries are not always the earliest adopters of mobile advertising, and will not always be the biggest markets for mobile ads.

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According to this article, more Americans now own smartphones than traditional feature phones. In fact, 53% of Americans who own cell phones now own smartphones, making this the first time that smartphones have eclipsed feature phones in total ownership. In addition, during 2011, total global shipments of smartphones outpaced global shipments of PCs.

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Many mobile advertisers make the mistake of thinking that “if we build it, they will come” – that simply by purchasing some cost-per-click (CPC) advertising, the clicks will soon come and the sales will soon roll in.

Of course, the reality is more complicated.

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The mobile advertising market is growing fast, with more companies starting to see the benefits of reaching people through advertising on smartphones and mobile devices. Mobile advertising is not a fad or a short-term phenomenon, it’s a new medium that is going to reshape the way companies interact with consumers.

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Creating effective mobile advertising campaigns starts with creating effective mobile ads – it doesn’t matter how much you spend on pay-per-click bids if your ads don’t attract people’s interest. There is both an art and a science to creating attention-getting, clickable mobile ads, and better mobile ad design can save you money (and make you even more money).

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Spending on mobile advertising is growing fast, but many companies are still wondering if mobile advertising is a fad, an expensive experiment, or whether it’s a new way of reaching customers for the long-term.

Just as with any new innovation, there are often confusing myths and misconceptions surrounding the technology and often obscuring people’s view of the opportunities.

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Mobile marketing is still a relatively new phenomenon, especially for companies that are outside of the typical “tech” sector. As a result, many organizations are just starting to open up to the possibilities of connecting with customers via mobile devices.

As is so often the case, in a new and fast-growing market, there are many advertisers who are taking a short-term, fly-by-night approach to mobile marketing.

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