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    GameHouse Partners: 4 Ways to Improve Your Mobile Video Advertising http://t.co/umiW5FJlWn #mobilemarketing

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GameHouse Partners Blog

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GameHouse has been working hard. We have been walking the globe talking to existing and new developer partners to understand how GameHouse can help you. GameHouse exists for two reasons:

  1. To enable fun for millions of consumers across multiple platforms via the games it develops, distributes, and publishes
  2. To help developers reach their goals of distributing their games to as many people as possible while making money

That’s it.

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When many people hear the words “mobile advertising,” they probably think of mobile banner ads, or perhaps mobile search results. But the reality of mobile advertising is that the industry is expanding to encompass many different formats and interactive experiences. Mobile advertising has come a long way from the days when a “mobile ad” was just a small banner to tap.

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Mobile advertising is a fast-growing and fast-moving industry, and so it pays to keep up on the latest developments. In addition to the GameHouse Partners blog, of course (ahem – shameless plug) there are several other excellent news sites where advertisers and developers can get the latest insights on the trends shaping the mobile advertising field.

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Mobile advertising is one of the fastest-growing and most promising new marketing tactics, and many more companies of all sizes are going mobile with their marketing strategies – but that doesn’t mean that great mobile ad campaigns happen by accident. Although the mobile marketing platform has many exciting opportunities for advertisers to reach and engage with users, there are unique challenges of the medium as well.

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A research report, published by M&C Saatchi Mobile, argues that “The Era of Cheap Mobile Advertising is Over.” In the early days of mobile advertising, companies and app developers could use ad networks to reach lots of mobile device users relatively cheaply.

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Mobile advertising is not just for app developers, technology companies and start-ups – it’s becoming part of the marketing mix for some of the biggest and best-run organizations in the world. Big brands like Target, Coca-Cola and American Express have recently invested in mobile advertising campaigns.

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In a recent article in Slate, technology writer Farhad Manjoo argues that web developers should stop designing websites for the desktop and start designing with a “mobile-first” design strategy. As mobile devices become more popular and take on a rising share of overall web traffic, people are going to become increasingly impatient with websites that are not optimized for a mobile experience.

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Mobile advertising is receiving an increasing amount of media attention and hype – and while we’re as enthusiastic as anyone about the opportunities of mobile advertising, it’s important for new mobile advertisers to be aware of the limitations of this medium as well.

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What is your business hoping to accomplish by buying mobile ads? Chances are, the first word that comes to mind is “sales”, either in the form of app downloads or the sale of actual products. While it’s true that making more sales is the ultimate goal of advertising, there are other ways to measure the success of a mobile advertising campaign that go beyond sales.

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