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GameHouse Partners Blog

We sat down with Dmitry from Mystery Tag at Casual Connect 2013 in San Francisco. See what Dmitry was doing at the show, the games Mystery Tag is working on, and his craziest predictions for the games business!

We’ll be posting a series of videos from Casual Connect over the next week or two, keep checking back to see what game and app developers are excited about!

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Most developers know that when it comes to app marketing, it’s not enough to simply say, “if you build it, they will come.” Every new app requires a strategic app marketing campaign to connect your app to your audience – but many smaller developers don’t have the resources for a huge CPC/CPI campaign to drive downloads.

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One of the best ways to promote and drive downloads of your mobile app is with an app trailer. By creating your own unique mobile app trailer, you can show your users and prospective users a compelling preview of what your mobile app is about, and help drive app downloads.

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How do you measure the success of your mobile app marketing?

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Every week GameHouse will bring you App Marketing Conversations. App Marketing Conversations is a round table discussion with Ryan Morel of GameHouse, Robi Ganguly of Apptentive and Ian Sefferman of MobileDevHQ. The goal of these round table discussions is to share collective knowledge about trends in the app ecosystem, app marketing tips & recommendations, and how app developers can drive their business. 

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GameHouse has been working hard. We have been walking the globe talking to existing and new developer partners to understand how GameHouse can help you. GameHouse exists for two reasons:

  1. To enable fun for millions of consumers across multiple platforms via the games it develops, distributes, and publishes
  2. To help developers reach their goals of distributing their games to as many people as possible while making money

That’s it.

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When many people hear the words “mobile advertising,” they probably think of mobile banner ads, or perhaps mobile search results. But the reality of mobile advertising is that the industry is expanding to encompass many different formats and interactive experiences. Mobile advertising has come a long way from the days when a “mobile ad” was just a small banner to tap.

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Mobile advertising is a fast-growing and fast-moving industry, and so it pays to keep up on the latest developments. In addition to the GameHouse Partners blog, of course (ahem – shameless plug) there are several other excellent news sites where advertisers and developers can get the latest insights on the trends shaping the mobile advertising field.

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Mobile advertising is one of the fastest-growing and most promising new marketing tactics, and many more companies of all sizes are going mobile with their marketing strategies – but that doesn’t mean that great mobile ad campaigns happen by accident. Although the mobile marketing platform has many exciting opportunities for advertisers to reach and engage with users, there are unique challenges of the medium as well.

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