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GameHouse Partners Blog

In this weeks Apps Marketing Conversations: Ryan Morel of GameHouse, Robi Ganguly of Apptentive and Ian Sefferman of MobileDevHQ discuss Candy Crush’ continued run atop the app store charts and Plants vs. Zombies 2 making a successful transition to free to play.

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As we discussed in part 1 of this article, writing a mobile app description is one of the most important ways to promote your mobile app to users. Your mobile app description is going to be most people’s first impression of your app – and even if people have read about your app somewhere else, your app description needs to quickly and concisely remind them of why they should want to download it.

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One of the most important tools to help you promote your mobile app is one of the most basic: writing a good mobile app description. Your mobile app description gives your users a quick overview of what your app is about – and it gives you a chance to quickly demonstrate the value that your app offers.

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With hundreds of apps competing for attention and downloads on app marketplaces, app developers often try to get ahead of the competition by getting their apps reviewed by app reviewers. While getting your app reviewed by a trusted reviewer can be a great way to get your app in front of a wider audience and gain credibility for your app, it’s not easy to get the attention of the most popular app reviewers.

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Mobile app developers often get pigeonholed as being in the “technology” business. While it’s true that apps are a work of technology, they are also an exercise in storytelling and creating emotional connections. Just because your app has great features and intricate code doesn’t mean you can afford to neglect the “soft skills” side of marketing your app.

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Since the release of the app store, app marketers have used a variety of tactics to increase the exposure of their apps in the App Store & Google Play. A widely used tactic is a burst campaign, where a marketer spends a large amount of money to buy app installs to increase their rank and obtain organic installs from their new chart position.

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More mobile marketers are discovering the possibilities of mobile video advertising to engage with users, but mobile video ads cannot simply be a smaller version of a 30-second TV spot. There are unique opportunities and challenges related to the size of the mobile device screen, the limits of the user’s attention span, and the intimacy of the medium.

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We caught up with Frederic Dominioni of Swrve at Casual Connect in San Francisco. Watch the video to learn more about Frederic’s impression of the show including the mobile industry’s move away from “vanity” metrics and Facebook dominating the mobile advertising space.

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How to Choose a Mobile Game Publisher

Once you’ve built a great game, the time will come when you need to decide on a mobile game publisher to help bring your app to a wider audience and (hopefully) help you earn the income you deserve.

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App Annie published a report this week discussing that the number of app downloads on Google Play has finally eclipsed the iOS App Store in overall volume. In this weeks App Marketing Conversation Robi Ganguly of Apptentive, Ian Sefferman of MobileDevHQ, and Ryan Morel of GameHouse discuss this report and ultimately, what took so long?

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