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GameHouse Partners Blog

As app stores rapidly approach the million app mark, one of the most important things that game developers & publishers can do to help their games succeed is something that seems simple, but has an enormous impact – choosing the right name.

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As we discussed in Part 1 and Part 2 of this series, app developers looking to stand out in a crowded marketplace should consider using social media as a cost-effective way to promote their apps. Mobile advertising is highly valuable (and you should check out the GameHouse Promotion Network) but if you have a limited budget and are willing to invest the time and energy, social media marketing can be a cost-effective way to attract more eyeballs to your apps.

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In this weeks App Marketing Conversations: Ryan Morel of GameHouse, Ian Sefferman of MobileDevHQ, and Robi Ganguly of Apptentive discuss the new iPhones, specifically the M7 chip and the opportunities it creates for app developers and marketers. Watch the video here, or read the transcript below.

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As we discussed in Part 1 of this series, one of the best ways for app developers to “level the playing field” and stand out in a crowded app marketplace is to build their own audience of fans and followers by using social media.

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App developers do not have to rely solely on in-app advertising and other mobile advertising to build an audience and drive demand for their apps – there are also many cost-effective (or even free) options to use social media to make apps more successful.

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Sometimes what separates the “good” apps from the “great” apps is how their developers use customer feedback to improve over time. If you’re not tracking customer feedback and responding to it in meaningful ways, you’re missing out not only on a chance to improve relationships with your customers and community, but also to integrate this feedback into the ongoing improvement of your apps.

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App developers are finding it to be more competitive and complex than ever before to attract users. User acquisition is getting increasingly expensive, and Apple recently changed it App Store ranking algorithm to incorporate ratings and retention. As a result, not only is it harder to find new users, it’s even more important for app developers (of all sizes) to retain them.

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In this weeks App Marketing Conversations, Ryan Morel of GameHouse, Ian Sefferman of MobileDevHQ, and Robi Ganguly of Apptentive discuss a recent Flurry report about the increase in number of apps developed outside the US. As the app ecosystem becomes more global, are we finally reaching the point where developers can publish regionally specific content outside the US?

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The app & game industry moves quickly, with thousands of new mobile games releasing every year, and new tools and trends disrupting conventional wisdom every six months.  Although somewhat daunting, it’s important for app marketers, developers and game designers to keep up with the key news in the industry. 

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As a game or app developer, you no doubt get inundated by the dozens (seemingly hundreds) of app marketing services & SDK providers promising you tools to improve your app monetization, analytics, app promotion and every other service you may possibly need – at a cost, of course.

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