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GameHouse Partners Blog

Sally Hogshead is an influential marketing expert and author who wrote a book called “Fascinate,” which proposes that every successful marketing effort can tap into 7 triggers of fascination. If you haven’t checked our her book, you should definitely visit her website to find out more.

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In this weeks App Marketing Conversations, Ryan Morel of GameHouse, Robi Ganguly of Apptentive and Ian Sefferman of MobileDevHQ discussed how app store optimization (ASO) & obtaining actual consumer feedback can help app marketers make data driven decisions leading to more app downloads.

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For many app developers, using PR to drive app downloads for their mobile games & apps is almost an afterthought. Most app developers send out a single press release on the launch date of the app, and hope for the best.

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Mobile advertising can be confusing, not only for mobile app developers, but for advertisers, and even mobile ad networks. With this mobile advertising glossary, we will attempt to clarify the most commonly used terms in mobile advertising. If we are missing any, or you would like to see additional definitions please let us know in the comments!

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One of the most powerful aspects of mobile advertising is that it gives app marketers a variety of options to test, track, and refine their campaigns. Unlike the “old days” of print advertising and TV advertising campaigns, mobile ad campaigns can be quickly and cheaply adapted so you can run multiple versions at minimal additional expense and test the results with accurate, real-time data.

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As app stores rapidly approach the million app mark, one of the most important things that game developers & publishers can do to help their games succeed is something that seems simple, but has an enormous impact – choosing the right name.

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As we discussed in Part 1 and Part 2 of this series, app developers looking to stand out in a crowded marketplace should consider using social media as a cost-effective way to promote their apps. Mobile advertising is highly valuable (and you should check out the GameHouse Promotion Network) but if you have a limited budget and are willing to invest the time and energy, social media marketing can be a cost-effective way to attract more eyeballs to your apps.

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In this weeks App Marketing Conversations: Ryan Morel of GameHouse, Ian Sefferman of MobileDevHQ, and Robi Ganguly of Apptentive discuss the new iPhones, specifically the M7 chip and the opportunities it creates for app developers and marketers. Watch the video here, or read the transcript below.

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As we discussed in Part 1 of this series, one of the best ways for app developers to “level the playing field” and stand out in a crowded app marketplace is to build their own audience of fans and followers by using social media.

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App developers do not have to rely solely on in-app advertising and other mobile advertising to build an audience and drive demand for their apps – there are also many cost-effective (or even free) options to use social media to make apps more successful.

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