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GameHouse Partners Blog

In this weeks App Marketing Conversations Ryan of GameHouse, Robi Ganguly of Apptentive and Ian Sefferman of MobileDevHQ make their predictions for how the mobile user acquisition market will change in 2014. Watch the video or read the transcript below!

Ryan: Good morning and welcome to another addition of marketing conversations.

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In this weeks App Marketing Conversations: Ryan Morel of GameHouse, Robi Ganguly of Apptentive and Ian Sefferman of MobileDevHQ discuss the changing landscape of mobile user acquisition. Watch the video, or read the transcript below!

Ryan:  Good morning, and welcome to another edition of App Marketing Conversations.

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In this weeks App Marketing Conversations, Ryan Morel of GameHouse, Robi Ganguly of Apptentive and Ian Sefferman of MobileDevHQ sat down to discuss how app marketers can better prepare for the holiday rush by testing and optimizing their mobile user acquisition strategies now.

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Mobile advertising takes up a small amount of space by default, which means that the words you choose to represent your game or app are vitally important. You have only a small space and a short amount of time to capture the attention of your prospective customer as they glance at your messaging – here are some ideas for how to choose the right words to maximize your chance of success and drive mobile advertising effectiveness.

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With hundreds of thousands of apps available for download on various app marketplaces and the challenge for developers and publishers to find the right consumers for their app or game, companies have turned to pay-per-install advertising campaigns to help consumers discover and download their apps.

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Sally Hogshead is an influential marketing expert and author who wrote a book called “Fascinate,” which proposes that every successful marketing effort can tap into 7 triggers of fascination. If you haven’t checked our her book, you should definitely visit her website to find out more.

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In this weeks App Marketing Conversations, Ryan Morel of GameHouse, Robi Ganguly of Apptentive and Ian Sefferman of MobileDevHQ discussed how app store optimization (ASO) & obtaining actual consumer feedback can help app marketers make data driven decisions leading to more app downloads.

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For many app developers, using PR to drive app downloads for their mobile games & apps is almost an afterthought. Most app developers send out a single press release on the launch date of the app, and hope for the best.

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Mobile advertising can be confusing, not only for mobile app developers, but for advertisers, and even mobile ad networks. With this mobile advertising glossary, we will attempt to clarify the most commonly used terms in mobile advertising. If we are missing any, or you would like to see additional definitions please let us know in the comments!

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One of the most powerful aspects of mobile advertising is that it gives app marketers a variety of options to test, track, and refine their campaigns. Unlike the “old days” of print advertising and TV advertising campaigns, mobile ad campaigns can be quickly and cheaply adapted so you can run multiple versions at minimal additional expense and test the results with accurate, real-time data.

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