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GameHouse Partners Blog

Getting your apps discovered in the app stores is one of the best ways to get organic downloads, but how can your app stand out in a crowded marketplace? There are many ways that developers can use app store optimization (ASO) to make it easier for your app to get discovered by users during app store searches.

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In this weeks App Marketing Conversation; Ryan Morel of GameHouse, Ian Sefferman of MobileDevHQ and Robi Ganguly of Apptentive discuss Flappy Birds and how app marketers can apply its strategies & tactics to their own content catalogs. Watch the video here, or read the transcript below!

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Mobile app marketing is hard and as the app market has become extremely crowded it is harder than ever for developers to find app promotion tactics that help their apps stand out. If you have a massive mobile app marketing budget, you can buy downloads, but not everyone has this option and even if you do have a decent app marketing budget, merely buying downloads doesn’t ensure revenue, let alone profitability.

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Over the last few years, the app market has become increasingly crowded and expensive. It is not unusual for established game publishers to spend hundreds of thousands if not millions of dollars on a single game launch. With such large numbers floating around, it is easy for smaller developers to get disheartened with their own limited app marketing budgets.

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App reviews are the Holy Grail of app PR, with many app developers clamoring to get their apps favorably mentioned by leading app reviewers and tech blogs. Many developers think that the value of app reviews is getting end-users to know about your game – and while this may be true to a limited extent, this is not the main reason that developers should care about getting people in the media to review their apps.

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In part 1 of this article, we discussed a few of the “low hanging fruit” mobile app marketing techniques that developers need to remember in order to get the most downloads and attain the most revenue. Even if you don’t consider yourself to be a marketing expert, there are several basic, fundamental marketing tactics that every app developer needs to be aware of.

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App developers are often technically minded, with strong coding skills and a keen vision of what they want their apps to do and how they want to solve problems. This technical mindset is highly important and valuable – but the fact is, to succeed commercially, app developers need to think of themselves as “marketers” as well.

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One of the simplest (but most important) aspects of app marketing is choosing an app title. The app title is often the first thing that people see when trying to decide whether or not to download your app – and your app title also affects how frequently people will choose to use your app once it’s on their mobile devices.

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How to Build a Simple, Yet Effective App Marketing Plan

Many developers are so focused on building an amazing product that they don’t think about marketing until the last minute. There are even developers who think that marketing is a waste of time and don’t focus on it after the app is out.

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In the first App Marketing Conversation of 2014, Ryan Morel of GameHouse, Robi Ganguly of Apptentive and Ian Sefferman of MobileDevHQ discuss who the winners of the 2013 holidays were. Watch the video, or read the transcript below!

 

Ryan: Good morning.

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