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GameHouse Partners Blog

The latest iteration of Apple’s mobile operating system, iOS 8, has already entered its third beta and is expected to be released to the general public in Fall 2014. iOS 8 is packed with a ton of features for developers (as Apple puts it: “huge for developers”) which will change the way you create, test and deploy apps.

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In this weeks App Marketing Conversations, Ryan Morel of GameHouse, Ian Sefferman of MobileDevHQ and Robi Ganguly of Apptentive discuss Apple’s release of the new programming language: Swift and the Metal API at WWDC. Watch the video here, or read the transcript below!

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In this weeks App Marketing Conversations: Ryan Morel of GameHouse, Ian Sefferman of MobileDevHQ and Robi Ganguly of Apptentive have a follow up discussion about how Amazon can disrupt the smart phone market with a unique business model; as well as declines in the tablet market.

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In this weeks App Marketing Conversations; Ryan of GameHouse, Ian of MobileDevHQ, and Robi of Apptentive discuss the rumored Amazon phone. Watch the video here, or read the transcript below!

One of the topics discussed in this App Marketing Conversations was whether or not Amazon would introduce a new & disruptive business model to differentiate their product in the competitive mobile market.

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Independent app developers often have special challenges with app promotion, because they typically work on small teams and have limited marketing budgets. With these realities in mind, independent developers need to think strategically about how to get the most effective results from their app promotion efforts.

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How are you driving installs for your app right now? Are you using Facebook or other networks like the GameHouse Promotion Network to pay for installs? Are you trying to get your app highlighted in a major blog? Maybe you’re just putting the app out there and hoping it blows up like Flappy Birds.

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In this weeks App Marketing Conversations, Ryan from GameHouse, Robi from Apptentive, and Ian from MobileDevHQ discuss the Facebook’s recent acquisitions of WhatsApp & Oculus Rift – and their potential impact on the app market.

Watch the video here, or read the transcript below!

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In part 1 of this article, we discussed how app promotion doesn’t have to be all about spending money on mobile app advertising. Instead of trying to stand out from a crowded app marketplace by spending more money, more app developers should look to rely on some of these simple (and low-cost) app marketing strategies.

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The world of mobile app promotion is maturing. It’s not just about reaching as many people as possible and generating a launch spike in downloads – it’s about reaching the people who matter and making your app successful over the long term by optimizing for customer lifetime value.

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Getting your apps discovered in the app stores is one of the best ways to get organic downloads, but how can your app stand out in a crowded marketplace? There are many ways that developers can use app store optimization (ASO) to make it easier for your app to get discovered by users during app store searches.

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