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GameHouse Partners Blog

In this weeks App Marketing Conversation’s, Ryan Morel of GameHouse, Robi Ganguly of Apptentive, and Ian Sefferman of MobileDevHQ by Tune discuss a continual theme – the rising costs of user acquisition for iOS & Android mobile app marketers. Watch the discussion here, or read the transcript below.

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In this weeks App Marketing Conversations; Ryan Morel of GameHouse, Ian Sefferman of MobileDevHQ by Tune and Robi Ganguly of Apptentive discuss the new Apple 6, 6 Plus and how app marketers can take advantage of the bigger handsets and what is expected to be the mother of all upgrade cycles.

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In this weeks App Marketing Conversations; Ryan Morel of GameHouse, Robi Ganguly of Apptentive and Ian Sefferman of MobileDevHQ (by Tune) discuss MobileDevHQ’s recent acquisition by Tune (formerly HasOffers), Flurry’s acquisition by Yahoo and where other consolidation opportunities exist. Watch the video here, or read the transcript below!

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In this weeks App Marketing Conversation; Ryan Morel of GameHouse, Robi Ganguly of Apptentive, and Ian Sefferman of MobileDevHQ discuss recent data that suggests the Google Play Store may be catching up to the iOS App Store for Monetization.

Watch the video here, or read the transcript below!

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The latest iteration of Apple’s mobile operating system, iOS 8, has already entered its third beta and is expected to be released to the general public in Fall 2014. iOS 8 is packed with a ton of features for developers (as Apple puts it: “huge for developers”) which will change the way you create, test and deploy apps.

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In this weeks App Marketing Conversations, Ryan Morel of GameHouse, Ian Sefferman of MobileDevHQ and Robi Ganguly of Apptentive discuss Apple’s release of the new programming language: Swift and the Metal API at WWDC. Watch the video here, or read the transcript below!

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In this weeks App Marketing Conversations: Ryan Morel of GameHouse, Ian Sefferman of MobileDevHQ and Robi Ganguly of Apptentive have a follow up discussion about how Amazon can disrupt the smart phone market with a unique business model; as well as declines in the tablet market.

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In this weeks App Marketing Conversations; Ryan of GameHouse, Ian of MobileDevHQ, and Robi of Apptentive discuss the rumored Amazon phone. Watch the video here, or read the transcript below!

One of the topics discussed in this App Marketing Conversations was whether or not Amazon would introduce a new & disruptive business model to differentiate their product in the competitive mobile market.

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Independent app developers often have special challenges with app promotion, because they typically work on small teams and have limited marketing budgets. With these realities in mind, independent developers need to think strategically about how to get the most effective results from their app promotion efforts.

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How are you driving installs for your app right now? Are you using Facebook or other networks like the GameHouse Promotion Network to pay for installs? Are you trying to get your app highlighted in a major blog? Maybe you’re just putting the app out there and hoping it blows up like Flappy Birds.

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